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Profit margin and markup calculator

See the profit, the margin and the markup from a cost and a selling price. Or set the margin you want and see the price.

Margin is profit divided by the selling price. Markup is profit divided by the cost. They are not the same number. This is not accounting advice.

Private by design: this tool runs in your browser. Nothing you add is uploaded.

How to use it

  1. Type what an item costs you.
  2. Type the selling price to see the margin and the markup.
  3. Or type the margin you want, to see the price to charge.
Screenshot of the Margin calculator tool on Sureno, in use
Margin calculator in use: a real screenshot of this page.

Questions and answers

Why is 50% markup not a 50% margin?

A thing that costs 40 and sells for 60 has 20 of profit. That is a 50% markup on the cost, and a 33% margin on the price.

What is the difference between margin and markup?

Margin is profit as a share of the selling price; markup is profit as a share of the cost.

Does it include tax?

No. Work out tax separately with the Sales tax calculator.

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