Jaguar’s Type 01 launch puts its electric gamble in focus

What did Jaguar reveal in New York?

Jaguar has shown the Type 01, a fully electric, four-door grand tourer. That term describes a large, high-end car designed for longer journeys. The unveiling took place at an event in New York. ¹²

The car has a long bonnet intended to call to mind Jaguar’s E-Type from the 1960s. Jaguar presents the model as part of a major change in direction for the brand. ¹

What are the Type 01’s price and stated range?

The reported starting price in the United States is $130,500. In the United Kingdom, the reported starting price is £130,000. Those figures are for different markets and should not be treated as one worldwide price. ¹²

Jaguar says the Type 01 can travel up to 320 miles at sustained highway speed. That is a company claim reported by the BBC, not an independent test result in the sources available here. ¹

• Jaguar’s reported power figure is about 1,000 horsepower. ¹
• The reported acceleration claim is 0 to 62 mph in 3.2 seconds. ¹

Why has Jaguar’s new car attracted extra attention?

The car’s unveiling has renewed interest in Jaguar’s rebrand, which drew criticism in 2024. A promotional video used slogans including “live vivid” and “copy nothing” and showed models in bright clothing, but it did not show a car or the company’s traditional cat logo. ²

Some critics called the campaign “woke” and mocked it. Elon Musk, who owns X, questioned whether Jaguar sold cars. Jaguar defended the campaign, saying it wanted to be bold and disruptive, according to CNBC. ¹²

The attention is about both the car and the wider brand strategy. The reports describe mixed reactions to the Type 01’s design and Jaguar’s move toward an all-electric range. ¹

What does the launch mean for everyday drivers?

The reported price makes the Type 01 a luxury purchase, not an affordable electric car for most households. Its unveiling is therefore more relevant as a sign of Jaguar’s chosen direction than as a new option for ordinary budgets. ¹²

Other high-end carmakers are also trying electric models. CNBC reports that Ferrari and Bentley launched their first EV models this year as luxury brands test whether wealthy buyers will embrace electric cars. ²

What should readers wait to learn?

The reports do not say when deliveries will begin or provide independent tests of the Type 01’s range and performance. The stated 320-mile figure refers to sustained highway speed, so it does not establish how far the car will travel in every kind of driving. ¹

There are also no sales figures in the supplied reports. It remains unclear how many people will buy the car or whether its launch will change opinions about Jaguar’s rebrand. ¹²