Jaguar Type 01: what the electric car means for buyers

What is the Jaguar Type 01?

The Type 01 is Jaguar’s new electric four-door grand tourer: a luxury car intended for longer journeys as well as everyday driving. Jaguar unveiled it in New York on Tuesday, October 6, 2026, as the finished version of its Type 00 prototype. ¹

The car is the first production model shown in the company’s electric reinvention. Jaguar began that shift with a rebrand in November 2024, then showed the Type 00 prototype the following month. Both the branding and the prototype drew strong reactions. ¹

Why are people talking about Jaguar’s new car?

The Type 01 is not just a new model. It is a visible test of whether Jaguar can turn a controversial change in identity into a car that customers want to buy. The earlier Type 00 design divided opinion, and the rebrand attracted intense attention even before Jaguar had a new car to sell. ¹

The company’s return with a finished vehicle also comes after a lengthy stretch without a new Jaguar on sale. That makes the launch important for the brand’s effort to explain what its future looks like in practical, physical terms. ¹

How big is the Type 01, and what does it cost?

The Guardian reports that the car is more than 5.2 metres long and 2 metres wide. It says the Type 01 will not fit into a UK parking space, a practical concern for people who regularly park on British streets or in limited-size spaces. ²

The reported starting price is £130,000. The Guardian compares that with a starting price of about £62,000 for the F-Type, describing the new car as roughly twice as expensive at entry level. ² These figures give readers a sense of the car’s scale and luxury positioning, but do not tell us what optional equipment or final customer prices may be.

Who is Jaguar hoping will buy it?

Jaguar says it wants a younger and wealthier audience than the customers it previously associated with the brand. Managing director Rawdon Glover described the intended buyers as urban and highly interested in design and technology. ²

The launch in New York and the car’s size and price fit that positioning, but the sources do not show how many people will actually buy it or how it will appeal to different groups. The company’s target audience is an intention, not evidence of demand.

What does the Type 01 mean for an ordinary reader?

For most people, the Type 01 is more a sign of where Jaguar wants to go than a realistic near-term purchase. Its reported starting price and large dimensions make it a high-cost, space-hungry vehicle, rather than a small electric car aimed at everyday budgets. ²

The launch matters beyond potential buyers because Jaguar is trying to reshape a well-known car brand around electric luxury. Whether that shift succeeds will depend on what happens after the unveiling: the car’s eventual availability, its real-world performance, and whether customers choose it. The supplied reporting does not yet answer those questions.