After a $105 Million Run, Warner Bros. Officially Removes Sandra Bullock’s Fantasy Sequel From 3,900 Theaters
A theatrical run winds down
Practical Magic 2 will play in 147 theaters as it enters its seventh week. It lost another 416 locations this week, bringing its theater losses over the run to roughly 3,900.
Warner Bros. released the sequel in more than 4,000 theaters nationwide, but its box-office performance fell short. The film debuted on the PVOD market a week ago, and its theatrical run appears close to ending.
Box office and audience scores
Directed by Susanne Bier, the film reunites Sandra Bullock and Nicole Kidman, who starred in the original Practical Magic. That film earned $95 million worldwide against a reported $75 million budget.
The sequel has taken in $105 million worldwide, with a reported budget of $75 million. It has a 36% critics’ score on Rotten Tomatoes, while its audience score on the site is 90%.
A crowded field of sequels
Practical Magic 2 arrived amid other films aimed at a similar audience, including Hocus Pocus 2, Freakier Friday, The Devil Wears Prada 2 and the Mean Girls reboot. Freakier Friday earned $153 million worldwide, while the Mean Girls reboot made $105 million.
Hocus Pocus 2 went directly to Disney+. The Devil Wears Prada 2 was the biggest hit among the group, generating around $700 million worldwide this summer; Practical Magic 2 is expected to finish between Freakier Friday and Mean Girls in theatrical performance.
Key points
- Practical Magic 2 is entering its seventh week in 147 theaters.
- The film has lost roughly 3,900 locations during its run.
- Its worldwide gross is $105 million, against a reported $75 million budget.
- Rotten Tomatoes lists a 90% audience score and a 36% critics’ score.