The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours.

Amazon wants to use AI to match shoppers to the right products. Some users say their tool is doing a great job cosplaying a judgmental aunt.

The tool has renewed attention on social media, particularly on Threads, where it's now trending. Amazon users say its observations have been enlightening — if not a touch snide.

"I stumbled upon a page of assumptions that Amazon has made about me," one shopper wrote, while including a screenshot of Amazon's About You apparently saying she "has flat buttocks."

Another customer said that Amazon determined she "has a husband" — and that the "husband has skinny legs." A third said the page had identified a rather specific habit: "Uses phone in the shower to read Kindle books."

Amazon introduced About You in May as part of a broader AI shopping push. The company says the recommendations come from customers' purchase histories, searches, saved lists, product reviews, and conversations with Amazon's Alexa for Shopping assistant.

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Those sometimes sharp remarks — and the order of their importance — seem particularly illuminating to some social media users.

Meanwhile, on Reddit, a shopper said the system recognized that they do "not know what truffle is supposed to taste like."

The feature is available in Amazon's Shopping app, on mobile web, and on desktop. In the app, you can find what Amazon thinks about you by tapping the following:

Shoppers can view and edit personal details that shape their recommendations by tapping on each observation.

Several Business Insider reporters spent Tuesday morning checking their own profiles. The results were mixed: One account incorrectly identified an editor's partner's name while correctly clocking their slow-but-steady kitchen-appliance upgrade. Another reporter said Amazon groked her preference for organic produce.