The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours.
Amazon’s About You feature is getting fresh attention on social media, where shoppers are sharing the personal observations it makes about them. Some find the results useful; others say they can sound uncomfortably judgmental.
Users have posted examples about physical traits, family members and habits. One Reddit user said the tool even recognized their unfamiliarity with truffle’s taste.
Amazon launched the feature in May as part of its AI shopping efforts. The company says its suggestions use information such as purchases, searches, saved lists, reviews and chats with Alexa for Shopping.
The feature is available through Amazon’s shopping app, mobile website and desktop site. Shoppers can review and change the personal details behind recommendations by selecting individual observations.
Business Insider reporters found the results varied: the system got some preferences right but made at least one mistake about a reporter’s partner. The company’s stated purpose is to match shoppers with suitable products.
Key points
- About You draws on shopping activity, reviews, saved lists and Alexa for Shopping conversations.
- Shoppers are posting observations they find revealing, amusing or inaccurate.
- The feature is available on Amazon’s app, mobile web and desktop, and observations can be edited.