Jim Bakker, who built ‘PTL Club’ televangelism empire, has died at 86

Jim Bakker, who along with his first-wife Tammy Faye built an evangelical empire around the hugely successful “The PTL Club” TV show, only to lose it all over a sex scandal and financial crimes, has died
Jim Bakker, who along with his first wife Tammy Faye built an evangelical empire around the hugely successful “The PTL Club” TV show, only to lose it all over a sex scandal and financial crimes, has died. He was 86.
“He was a pioneer of Christian television, but to me, he was my husband, my best friend, and the man I was honored to walk beside through so many seasons of life and ministry,” she said.
But it was another evangelical program that made Jim and his first wife Tammy Faye Bakker cultural icons — so much so that they were often skewered in the 1980s and 1990s by late-night comedians and parodied on “Saturday Night Live.” A theatrical movie on their lives, “The Eyes of Tammy Faye,” was released in September 2021.
At its peak in the mid-1980s, the Bakkers’ ministry included not only the TV show drawing up to 13 million nightly viewers but also the Christian-based Heritage USA theme park and hotel in Fort Mill, South Carolina.
They caught the attention of televangelist Pat Robertson, and in 1965 launched a children’s show on Robertson’s Christian Broadcasting Network. By 1966, he was hosting “The 700 Club,” a Christian talk show.
When it hit its heyday in the 1980s, “The PTL Club” was drawing millions of viewers — and bringing in millions of dollars annually from followers.
The show featured chats with guests and Christian entertainers. Bakker offered upbeat sermons and Tammy Faye — charismatic and always wearing her trademark heavy mascara — sang. Most episodes were taped at their sprawling complex just south of Charlotte, North Carolina.
In March 1987, their empire began to crack when Bakker admitted to a sexual encounter with church clerk Jessica Hahn. Bakker was forced to resign from his own empire, turning over operations to pastor and broadcaster Jerry Falwell.
Tammy Faye stuck by Bakker, often with tears running down her mascara, even as many saw his downfall as a fitting symbol of the greed and hypocrisy of the 1980s.
In 1988, Bakker was indicted for mail fraud, wire fraud and conspiracy after an investigation of PTL’s finances. He was convicted and sentenced to 45 years in federal prison, though the sentence was later reduced to eight years.
Their marriage crumbled and Tammy Faye divorced Bakker in 1992, just short of their 31st anniversary, while he was still in prison. She later married Roe Messner, a building contractor whose projects included the Heritage USA theme park. Messner was convicted of bankruptcy fraud in 1995 and spent about two years in prison.
Dive deeper
- Jim Bakker, who along with his first-wife Tammy Faye built an evangelical empire around the hugely successful “The PTL Club” TV show, only to lose it all over a sex scandal and financial crimes, has died
- Jim Bakker, who along with his first wife Tammy Faye built an evangelical empire around the hugely successful “The PTL Club” TV show, only to lose it all over a sex scandal and financial crimes, has died. He was 86.
- “He was a pioneer of Christian television, but to me, he was my husband, my best friend, and the man I was honored to walk beside through so many seasons of life and ministry,” she said.
- But it was another evangelical program that made Jim and his first wife Tammy Faye Bakker cultural icons — so much so that they were often skewered in the 1980s and 1990s by late-night comedians and parodied on “Saturday Night Live.” A thea
- At its peak in the mid-1980s, the Bakkers’ ministry included not only the TV show drawing up to 13 million nightly viewers but also the Christian-based Heritage USA theme park and hotel in Fort Mill, South Carolina.