Gen Z is warming to socialism. But they’re still not sure what it means.

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They’re interested, but don’t sign them up for the revolution just yet.
Socialism is breaking through to the mainstream this year, with surveys showing most Democrats, and plenty of independents, now view the term positively.
The shift is being led by young people in particular, who have also helped left-populist candidates win high-stakes primaries this year. A Cato Institute poll from June found that over half of Gen Z are more supportive of socialism (53 percent) than capitalism (45 percent). And more than half (57 percent) of people ages 18 to 34 have a positive view of socialism, according to a Gallup poll from August — versus just 34 percent of people over 55.
Figures like these are inspiring socialist organizers and frightening Republicans, who are accusing Democrats of sliding into “communism” in their midterm messaging.
But here’s a little secret I’ve been hearing in the focus groups I run through my research, media, and strategy company focused on Gen Z — it’s not “socialism” that’s attractive to young voters. In fact, there’s little agreement on what the word really means.
Instead, it’s the social policies these candidates are running on that resonate — things like affordable housing, healthcare, education, a higher minimum wage, and higher taxes on corporations and wealthy individuals.
All summer long, I asked Gen Z voters to define socialism. There was no consensus answer, but much less talk of “workers controlling the means of production,” as one 22-year-old woman from New Jersey referenced, and much more of a focus on what a 21-year-old man from Florida described as a “social safety net.”
Understanding where they’re coming from is important to both critics and supporters: Revolutionaries and reactionaries alike who think young people are signing up for a specific ideology are misreading the moment. When it comes to the rise of “socialism,” young people want what they’ve always wanted: to be heard, and to be helped.
Gen Z’s interest in the term was closely tied to the myriad ways their economic outlook has deteriorated in the past year.
“I feel like over the last year things definitely have changed. You see it generally even with gas prices. ... A lot of it has to do with the fact that our country has involved itself in a lot of different conflicts around the world at this point,” the 21-year-old from Florida said.
Dive deeper
- When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.
- We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?
- They’re interested, but don’t sign them up for the revolution just yet.
- Socialism is breaking through to the mainstream this year, with surveys showing most Democrats, and plenty of independents, now view the term positively.
- The shift is being led by young people in particular, who have also helped left-populist candidates win high-stakes primaries this year. A Cato Institute poll from June found that over half of Gen Z are more supportive of socialism (53 perc