Gem-Set Audemars Piguet: Brady Shows Jaw-Dropping $500,000 Accessory During NFL Broadcast

A striking watch at Ford Field

Colorful gemstones encircle the openworked face, revealing the watch's mechanical components. Brady posted a close-up to his Instagram Story, with his wrist held above the field and the caption, “Another one 🤯,” he wrote.

Estimated at about $500,000

Audemars Piguet does not show a public price for the model on its website. Comparable watches have been offered by secondary-market retailers for approximately $500,000. The booth setting included the Lions' home field, along with the headset and notes Brady uses as a broadcaster. His latest watch fits a series of luxury pieces he has worn on NFL broadcasts.

A growing broadcast collection

At a recent Atlanta Falcons game, Brady wore a platinum Rolex Land-Dweller with an ice-blue dial; it has been listed on the secondary market for approximately $68,000. He has also worn a Patek Philippe Chronograph Reference 5070P-001, with a reported secondary-market value of roughly $160,000.

Earlier in the season, Brady showed a Rolex Daytona Cosmograph set with orange sapphires, reportedly valued at around $300,000. In December 2024, he sold several items from his personal collection through a Sotheby's auction of watches and other memorabilia.

From playing to broadcasting

Brady played 23 NFL seasons before becoming a Fox Sports broadcaster. His game-day appearances now give viewers regular glimpses of the watches he chooses to wear. The latest Instagram Story drew attention to a timepiece whose estimated secondary-market value is far above the price of an ordinary watch.