How the rise of AI election ads is shaping the US midterms campaign
AI ads draw attention
Researchers say AI-made advertisements are appearing more frequently in the US midterms campaign. The elections are scheduled for November. The report centers on the use of AI in campaign advertising. It describes the trend as a rise in AI election ads.
BBC Verify tracks ads
BBC Verify followed dozens of AI advertisements connected to the campaign. The team set out to assess how campaigns are using them. The tracking provides the basis for an examination of the ads’ role in election campaigning. The report does not give further details about individual advertisements in the supplied text.
Campaign use under review
The focus is on how campaigns are putting AI ads to use ahead of the November elections. Researchers say this form of advertising is being used more than before.
Jake Horton explains the BBC Verify assessment in a video. The report describes the project as an effort to understand campaign use of AI ads.
Key points
- Researchers say AI ads are being used more than before in the US midterms campaign.
- The elections are due in November.
- BBC Verify tracked dozens of AI ads to assess campaign use.
- Jake Horton explains the BBC Verify work in a video.