Sam’s Club Plus members now get Walmart Plus as Walmart takes shots at Amazon and Costco with membership bundle
Reported by Business Insider · October 20, 2026
How the bundle works
The announcement describes benefits flowing in both directions between the memberships. It does not provide further details about the bundle’s terms.
Competition for members
Walmart has been aiming membership benefits at Amazon and Costco, with overlap in areas such as streaming entertainment, pharmacy services and partner-business deals. CEO John Furner took a pointed jab at the two competitors in a statement announcing the change. Mizuho analyst David Bellinger said the bundle signaled that Walmart was adding value to its wider business ecosystem and drawing attention to its rapid delivery capabilities.
Rivals’ membership scale
Those figures provide context for Walmart’s effort to connect its membership offerings. The announcement centers on linking Walmart Plus with Sam’s Club Plus.
Key points
- Sam’s Club Plus members now effectively receive Walmart Plus.
- Walmart Plus members can add premium Sam’s Club membership for $22.
- Walmart’s membership perks overlap with rivals in streaming, pharmacy services and partner deals.
- Costco reported more than 150 million cardholders, while Amazon is estimated to have over 220 million Prime members.