Rare Beauty Collaboration: Demi Lovato and Selena Gomez Turned Lifelong Friendship Into a Blush Bundle
A blush duo arrives
The Delena Soft Pinch Blush Bundle features Virtue, Lovato’s favorite, and Hope, Gomez’s favorite. Both are shades from Rare Beauty’s bestselling liquid blush line. Virtue is beige-peach, while Hope is nude-mauve. The bundle launches October 28.
Looking back and ahead
Lovato reflected on growing up alongside Gomez and revisiting their old YouTube vlogs. She also praised Gomez for speaking openly about her experiences and advocating for mental health.
Lovato said she is in a good place and sober. She has also been making TikToks and said she wants to continue releasing music, though she does not know what the next phase of her career will look like.
An old red-carpet dream
As children, Lovato and Gomez imagined walking red carpets together and practiced linking arms at the elbows. When they did so at the 2011 Teen Choice Awards, they laughed at how different it looked from their plans.
Lovato recalled that they had expected to look much cooler. The memory is one of several shared moments behind the new collaboration.
Key points
- Rare Beauty’s Delena Soft Pinch Blush Bundle launches October 28 with Virtue and Hope.
- Lovato and Gomez reconnected backstage in April after Gomez attended Lovato’s Orlando tour stop.
- The campaign recreates poses from their 2009 film, Princess Protection Program.
- Lovato said she is sober and wants to keep making music for her fans.