Good Riddance, Cybertruck: Tesla’s Bold Pickup Runs Out of Road
A quiet end for the truck
Musk announced Friday that Tesla would wind down Cybertruck production next year as the company made room for the Cybercab. The move marked a sharp change for a vehicle he once called Tesla’s best product ever during a 2019 earnings call.
Tesla had targeted annual production and demand of 250,000 units. The company has sold 70,000 Cybertrucks in total, and SpaceX became one of the largest single buyers as Tesla sought to absorb unsold inventory.
Promises met resistance
The Cybertruck initially became a top-selling premium electric pickup in early 2024 and attracted attention as a viral spectacle. But its high price, lower-than-promised range and towing power, and multiple recalls contributed to its decline.
The truck’s design was another obstacle. Its stainless-steel appearance and angular styling made it a conspicuous expression of Musk’s vision, while criticism of the vehicle grew alongside its problems.
Politics shaped its image
The announcement came three days after Musk’s political spending failed to produce the results described in the article. He put more than $445 million into Republican races, including more than $200 million in Texas, where Democrat James Talarico defeated Ken Paxton by 12 points and Gina Hinojosa ousted Greg Abbott.
The article argues that Musk’s support for Trump and role in the administration tied the Cybertruck to his political brand. It says the vehicle became a liability for some owners as public opposition to Musk’s political involvement grew.
Key points
- Tesla plans to wind down Cybertruck production next year to make room for the Cybercab.
- Tesla aimed for 250,000 Cybertrucks annually but has sold 70,000 in total.
- SpaceX became one of the largest single buyers of Cybertrucks to absorb unsold inventory.
- The truck’s cost, recalls, performance shortfalls and association with Musk’s politics hurt its image.