G.I. Joe Officially Returns as Paramount’s New Movie Sets a 2028 Release Date

A new mission for G.I. Joe

The movie is based on Hasbro’s action figures, cartoons and comic books. Danny McBride, known for The Righteous Gemstones, is set to write and direct it. McBride initially pitched a story about the Dreadnoks, mercenaries who often threaten the G.I. Joe team. Hasbro persuaded him to focus instead on the special mission force itself.

Release date and competition

Paramount announced that the film will arrive in theaters on October 20, 2028. The date is outside the summer blockbuster season, and no competing release is currently listed for that weekend.

Other October releases mentioned include Gremlins 3 and the animated Freddy the 13th. An untitled film from Matt and Ross Duffer is scheduled for the first week of November.

Cast and story details

Bradley Cooper is the only cast member identified so far. He will play Conrad S. Hauser, also known as Duke, the G.I. Joe team’s field leader. McBride has kept the plot under wraps, but the film will take inspiration from Larry Hama’s 1980s comics. It is set in Springfield, a seemingly peaceful town controlled by Cobra, a terrorist organization pursuing world domination.

The franchise’s screen history

G.I. Joe: The Rise of Cobra opened in 2009, followed by G.I. Joe: Retaliation in 2013. Hasbro later tried to reboot the franchise with 2021’s Snake Eyes, focused on one of its best-known characters.

The article says Snake Eyes failed at the post-pandemic box office, but its text ends mid-sentence while describing that result. The new film is the franchise’s next planned big-screen outing.