Lego holiday 2026: Shop featured products from the campaign film

A musical holiday workshop

The film moves from a snowy racing scene into a lively workshop, with Daft Punk minifigures and Dutch driver Esmee Kosterman appearing in the opening. Michael Gracey directed the 74-second short, which uses Daft Punk’s “One More Time.” Lego has created an online holiday workshop storefront for the models and characters shown in the campaign. The company says shoppers can browse and buy the featured sets there.

Racing and superhero sets

The 201-piece Speed Champions F1 Academy Lego Race Car recreates the ad’s racing theme. Its details include a rear wing, halo safety system, Pirelli-branded tires and a driver minifigure with a helmet and wrench.

Doctor Doom appears alongside the 433-piece Marvel Avengers: Doomsday Quinjet. The set is more than 13 inches wide and includes fold-out panels, front stud shooters and figures of Captain America, Cyclops, The Thing and Doctor Doom.

Characters for display

K-Pop Demon Hunters characters inspire the 825-piece Derpy Tiger and Sussie Bird set. Derpy has posable limbs and two facial expressions, while Sussie sits on the tiger’s head; a concealed compartment provides storage for letters.

The 958-piece Lionel Messi – Soccer Legend set can display Messi dribbling or celebrating with his arms raised. The figure stands over 10.5 inches tall and includes a soccer ball, number 10 details and a printed name plaque.

E.T. and the full lineup

Designed for adult collectors, the 1,226-piece E.T. the Extra-Terrestrial set has posable arms, a rotating head and an opening mouth. It also includes sunflowers and a chest light brick that can be switched on. Shoppers looking for other characters or models can visit Lego’s official holiday workshop hub to see the complete featured lineup.