Sports Economy Could Top $600 Billion by 2030 as Goldman Sachs Thinks Boom Is Going Anywhere

A larger sports economy

Goldman Sachs’ new report examines investment opportunities across sports and forecasts continued growth. Partner Nicole Pullen Ross said clients are showing strong interest in the expanding sports ecosystem.

The bank projects the sector will top $600 billion by 2030, representing 44 percent growth. The report identifies media rights, investment in teams and related entertainment businesses as contributors.

Rights draw media investment

The report estimates worldwide sports media rights will total $67 billion this year. It also says streaming now accounts for 20 percent of the media-rights market. Ted Sarandos said live sports events attract members and support advertising revenue. He made the remarks during the company’s most recent earnings call, as media firms continue to treat sports as a central part of their content strategies.

New ways to reach fans

Beyond broadcasts, the report points to athlete-led studios and consumer brands, short-form content and virtual-reality tickets as potential opportunities. It says sports owners are using storytelling to hold fan interest and reach younger audiences.

Ross described athlete brands as a way to build relationships during athletes’ playing careers and extend their business interests afterward. The report also notes that team owners are exploring artificial intelligence to improve efficiency and create more personalized fan experiences.