Exclusive: Why Kendall Jenner swears by underglazing, the skin care trend that perfects the canvas for makeup

A skin-first makeup technique

Jenner regularly works with makeup artist Mary Phillips, whose signature underpainting technique layers contour beneath foundation. Jenner says she learned a similar approach to skin preparation from Phillips: underglazing.

Phillips applies Anua PDRN Hyaluronic Acid 100 Moisturizing Cream beneath Jenner’s makeup in selected spots. Jenner described the method as building from a hydrated base, and said the cream layers smoothly under makeup.

Creating a hydrated canvas

Phillips has promoted the cream in partnered social media content, saying she uses it instead of traditional makeup primer. In an Instagram clip, she said underglazing “perfects the canvas,” while the cream gives skin a smooth, cushiony base.

The lightweight formula is designed to hydrate and support a natural glow. Its ingredients include PDRN derived from salmon DNA.

A natural-looking finish

Jenner also praised the cream in a recent TikTok about her post-workout routine, calling it fun. In a separate Instagram video, she described a serum as her “holy grail,” saying it helped calm her skin and clear breakouts.

Interest beyond Jenner

Jenner is Anua’s newly named ambassador. Melissa Gorga has posted sponsored TikToks calling the cream her “home Botox secret,” and Amazon sold more than 10,000 tubes in the previous month, according to the article. Phillips’ endorsement and Jenner’s comments have helped bring attention to the skin-prep trend, which focuses on creating a glowy base before makeup rather than relying on primer alone.