As Halloween costs climb, consumers face scarier bills this year; here is why spending could hit $13.5 billion
Halloween spending reaches a record
The National Retail Federation expects Americans to spend $13.5 billion on Halloween this year, a record amount. Its forecast is $400 million higher than spending in 2025 and $1.9 billion above 2024.
A PwC poll found that the average person expects to spend about $263. Parents often spend the most because they shop for multiple Halloween events.
Candy prices face several pressures
Mondelez, which makes Sour Patch Kids and Swedish Fish, raised prices on gummy candy packs by 39%. Ferrero, whose brands include Butterfinger, Crunch and Baby Ruth, increased chocolate pack prices nearly 19%.
Companies adjust recipes and costs
Some candy makers have reduced production costs by replacing traditional milk chocolate ingredients with cheaper alternatives, including vegetable oil. Products that no longer meet the criteria for milk chocolate may be labeled “chocolate candy,” “chocolatey” or “chocolate coating.” Hershey’s faced criticism earlier this year after changing the recipe in some Reese’s products, including limited-edition and seasonal candies, to use less chocolate. The company said it will return to its original recipes in 2027.
Key points
- The National Retail Federation forecasts a record $13.5 billion in Halloween spending this year.
- A PwC poll found people expect to spend about $263 on average.
- Candy makers have raised prices, while cocoa crop pressures and fuel costs add to expenses.
- Analysts expect Halloween costs to keep rising in coming years.