Subtitle’s Godzilla Collection Celebrates 70 Years With a Brand-New Release From Toho

A legacy spanning seven decades

Godzilla first appeared in the 1950s in the original Japanese film, Gojira. More than 70 years later, the city-crushing monster remains a major presence in modern sci-fi blockbusters.

Fans are discussing Godzilla Minus Zero, a sequel written and directed by Takashi Yamazaki. Its predecessor, Godzilla Minus One, is available to stream on Netflix for subscribers. Godzilla is also set to return next year in Godzilla x Kong: Supernova, scheduled for March 26.

Toho and Subtitle collaborate

Toho partnered with Subtitle, a designer-led fashion label, to create “TIDES,” a streetwear collection combining Japanese culture, workwear and denim with textile techniques. The collection draws on Godzilla’s history across projects spanning 70 years.

Subtitle founder Lian Shi took inspiration from Godzilla’s iconic heat ray. Traditional Japanese craftsmanship helped shape the collection’s mix of fashion, storytelling and pop culture.

Pieces in the collection

The merchandise includes a Godzilla Minus Zero Black Denim Jacket, a Godzilla Blue Denim Jacket and a Godzilla Bandanna Reversible Liner Jacket. Other items named include a Godzilla Light Blue Washed Denim Overshirt and a Godzilla Banana Hoodie. The range also features an Odo Island Souvenir T-Shirt and Godzilla Paisley Pants. The article’s final listed item is cut off after “Godzilla 1954 Scale D.”

More Godzilla projects ahead

Godzilla Minus Zero is the sequel to Godzilla Minus One, while Godzilla x Kong: Supernova is scheduled to arrive next year. The latter film stars the late Sam Neill, along with Jack O’Connell, Dan Stevens and Kaitlyn Dever. Together, the new screen projects and the Toho-Subtitle collection reflect Godzilla’s continuing presence across entertainment and fashion.