Shoppers can compare products through conversation as ChatGPT starts getting verified AI business agents

Agents answer business questions

People may be able to chat with a Business Agent when a business that has created one appears in a ChatGPT response. Users can ask about a company’s offerings and pose follow-up questions, including questions comparing products.

Businesses can supply context and instructions to guide how their agents respond. OpenAI says conversations with these agents will be clearly labeled and kept separate from a user’s main ChatGPT conversation.

Business Hub handles verification

Companies will be able to claim their organization through Business Hub and get verified, helping users identify agents that represent a business. OpenAI did not detail its verification methods, saying they differ among businesses. Business Hub will also provide companies with insights, including mentions in ChatGPT responses and the leading discovery topics in which their businesses appear.

Beta starts with US businesses

The feature is launching in beta as part of a group of business-focused additions to ChatGPT. Access will initially be available to eligible e-commerce and online service businesses in the US.

OpenAI described the announcement as an early step toward bringing businesses further into ChatGPT. The company said it aims to help people make decisions and give businesses ways to participate and grow.