Tubi’s Anjali Sud to Replace Jennifer Witz as SiriusXM CEO in 2027
Leadership change set for 2027
Sud is due to take over SiriusXM on Jan. 1, 2027. She has served on the company’s board since March 2025, giving her familiarity with its business and strategy.
Witz decided to leave the CEO role after roughly 25 years at SiriusXM. She will remain in an advisory position until the end of 2027, saying the company is ready for a transition.
Sud’s media leadership background
Sud has led Fox-owned Tubi since 2023. During her time as CEO, the free streaming service grew to more than 110 million monthly active users and expanded internationally.
Before Tubi, Sud was CEO of Vimeo, where she took the company public and oversaw its shift to a profitable global video platform with 300 million users. She also held roles in e-commerce, finance and media at Amazon and Time Warner.
SiriusXM faces shifting competition
SiriusXM’s subscriber base was about 33 million in the third quarter as the company worked to reduce churn. It also owns Pandora and has sought to grow its audience and advertising business.
The company signed podcast deals with Jason Bateman, Will Arnett and Sean Hayes’ SmartLess, as well as Alex Cooper’s Call Her Daddy. It also reached an agreement to sell audio advertising for YouTube’s audio-first inventory and retained Howard Stern amid retirement rumors.
Streaming strategy and next steps
SiriusXM launched a streaming app to reach listeners outside cars, but it did not gain the expected traction. The company shifted its focus back toward in-car listening and introduced cost-cutting measures amid marketplace headwinds.
Sud said she believes premium audio will matter increasingly in entertainment and that SiriusXM can adapt to lead that future. Chairman Greg Maffei said her board experience and digital media background would help her build on the company’s momentum.
Key points
- Anjali Sud is set to become SiriusXM CEO on Jan. 1, 2027.
- Jennifer Witz will leave the CEO role after about 25 years and remain an adviser through 2027.
- Sud has led Tubi since 2023 and previously served as Vimeo’s CEO.
- SiriusXM is working to limit subscriber losses and expand its advertising business.