Stranger Things Franchise Officially Returns in February 2027 With a Japan-Only Tamagotchi

A themed virtual pet returns

Netflix and Bandai Namco have revealed a Stranger Things-inspired version of the Tamagotchi. The pocket-sized virtual pet is scheduled to launch in Japan in February 2027, priced at 3,300 yen, or about $21.

The design includes a black and red color scheme, an accompanying chain, themed casing and an upside-down screen. The unusual display is intended to evoke the show's Upside Down.

No confirmed global release

No release beyond Japan has been confirmed. The report says an international launch is possible, but offers no confirmation or timing for one. The Tamagotchi was created by Bandai in 1996 and became popular in the late 1990s and early 2000s. Its basic play involves hatching an egg, caring for a pet and playing mini-games.

Familiar pets, not show characters

The device does not include Stranger Things characters such as Eleven, the other children or the Demogorgon. It also has no show cameos or in-game references. Instead, players will raise standard Tamagotchi pets, including Babytchi and Marutchi, as well as adult forms Mametchi, Kuchipatchi and Nyorotchi. The report describes the item as more of a collectible than a full adaptation of the series.

The series' lasting appeal

Stranger Things ran for five seasons over almost a decade and became Netflix's most successful show of all time, according to the report. The series follows children in 1980s America as they face growing up alongside a supernatural threat.

Its 1980s references, atmosphere, acting and characterization have helped sustain a dedicated fanbase. The Tamagotchi offers fans a new themed item, though its gameplay remains that of a standard virtual pet.