After Viral Unboxing, SKIMS Advent Calendar Sparks Controversy Over $148 Contents
Refunds after customer criticism
Kim Kardashian’s brand said it was aware of feedback about the accessories advent calendar. In a Nov. 8 statement to TODAY.com, SKIMS said it had contacted every buyer and offered a full refund or SKIMS credit.
The company said some customers felt the calendar fell short of expectations. It added that feedback would inform its approach to future releases.
What buyers found inside
A TikTok video showing an unboxing has received nearly 65 million views. The customer displayed keychains, bobby pins, ornaments, hair ties and other small items, and said the calendar was too expensive.
Online reaction and past backlash
Some social media users called the product a scam or a box of pranks and demanded their money back. Others compared the contents to items found between car seats or suggested they looked like objects gathered from a nightstand.
SKIMS has faced controversy before. Kardashian previously addressed criticism of the brand’s faux public hair thong, saying it was a fun, silly idea from a photo shoot and that the attention had surprised her.
Key points
- SKIMS offered calendar buyers a full refund or store credit.
- The $148 calendar promised twelve days of surprises.
- A TikTok unboxing of the contents drew nearly 65 million views.
- The brand said customer feedback will guide future releases.