Edgar Wright directs Apple’s hilarious new Apple Pay action ad - 9to5Mac
A new action-filled Apple Pay ad
Apple’s latest Apple Pay commercial borrows the style of classic kung-fu films. It uses dramatic cuts, quick zooms and elaborate fight choreography. The ad’s unlikely hero reaches for objects in a convenience store and pays for them with Apple Pay before using them as weapons. The villains carry physical wallets, which slow their response and give the hero an advantage.
Edgar Wright takes the director’s chair
Filmmaker Edgar Wright directed the spot. His credits include Baby Driver and Shaun of the Dead. The new film continues Apple’s use of cinematic action to promote Apple Pay. Last year’s commercial followed a woman making a quick gas stop while a Godzilla-like monster terrorized a town.
How Apple describes the service
Apple says customers can pay by double-clicking the iPhone’s side button, authenticating with Face ID and holding the device near a reader. A sound confirms the transaction. The company describes Apple Pay as fast, easy and secure, and says iPhone’s built-in security makes it safer than paying with a physical credit or debit card. The service can be used where contactless payment symbols appear, from large retailers to local corner markets.
Key points
- Edgar Wright directed Apple’s new kung-fu-inspired Apple Pay commercial.
- The hero pays for convenience-store objects before using them in a fight.
- Villains’ physical wallets slow them down in the ad.
- Apple says Apple Pay works at contactless readers using an iPhone.