Hailey Bieber’s Lacquer Brunette Hair Color Could Be Everywhere This Winter

A richer seasonal shade
Bieber’s new look swaps her usual bronde lengths for a glossy, deeper brown that appears almost lacquered. The change drew attention as a seasonal hair transformation at an awards event.
London-based hairstylist Marley Xavier previously described the shade as “lacquer brunette” and forecast it as a major autumn/winter trend. The color has been linked to a moody style described as “dark romance girl” winter.
The dark romance aesthetic
The look pairs with the atmosphere of autumn evenings and cozy cashmere, along with burgundy nails and vampy red lips. Bieber is presented as a prominent face of this aesthetic.
Her darker hair may encourage some blondes to consider coloring their hair at home. The trend’s growing visibility follows TikTok’s role in bringing niche beauty observations into wider conversation.
Consider your natural contrast
Before making a major color change, consider the contrast between the depth of your skin, hair and eyes. That natural contrast may help inform whether a darker shade suits the look you want.
The trend can also be approached playfully, rather than as a strict rule. The advice is to weigh the change before taking the plunge, while leaving room to experiment.
Key points
- Hailey Bieber traded her familiar bronde lengths for glossy, deeper brown hair.
- Marley Xavier calls the shade “lacquer brunette” and predicted it would trend in autumn and winter.
- The color fits a moody “dark romance girl” aesthetic.
- Consider the contrast between your skin, hair and eyes before choosing a darker shade.

