Pokémon Tops Spending Study as Harry Potter Officially Loses No. 1 Spot Among Most Profitable Fandoms of All Time
Harry Potter ranks tenth
Zero1 Gaming’s ranking places Harry Potter tenth among fandoms for estimated spending, at $502.52 million. The franchise sits just behind the Marvel Cinematic Universe, whose modeled total is approximately $552.89 million.
The ranking compares purchasing interest across fandoms, where different kinds of products and prices can shape the results. Harry Potter fans have many merchandise options, from robes and wands to household items bearing Hogwarts crests.
Pokémon leads the ranking
Pokémon tops the list with estimated spending of $1.71 billion, ahead of the NFL and Disney. Its total is more than three times Harry Potter’s, according to the study figures.
Estimates have limits
The comparison shows Pokémon ahead in this ranking, but no earlier Harry Potter figure is provided. As a result, the study alone cannot show how far the franchise may have fallen over time.
Key points
- Harry Potter ranks tenth, with estimated spending of $502.52 million.
- Pokémon leads at $1.71 billion, more than three times Harry Potter’s total.
- The Marvel Cinematic Universe is just ahead of Harry Potter at approximately $552.89 million.
- Zero1 Gaming’s figures are modeled estimates and do not establish changes over time.