Surprise: Jude Bellingham Fronting Calvin Klein’s Iconic Underwear Campaign
Bellingham Joins Calvin Klein
Calvin Klein has named Jude Bellingham the face of its Icon Cotton Stretch underwear. The 23-year-old is a global football star and among the world’s top soccer players.
The brand’s underwear advertisements have drawn attention since the 1980s. Previous campaign stars named in the report include Michael B. Jordan, Justin Bieber, Jeremy Allen White and Bad Bunny.
Madrid Shoot Revealed
The campaign images came from a shoot in Madrid last summer. Oliver Hadlee Pearch photographed the session, and Cosmopolitan shared behind-the-scenes pictures. Bellingham is known for his sculpted features and defined abdominal muscles, alongside his football career. He is also friends with fellow footballer Erling Haaland.
A Teaser In New York
Before the campaign’s official reveal on November 2, Calvin Klein offered an early glimpse through an outdoor placement in New York City. A large image in SoHo showed Bellingham’s body but left his face out of view.
The teaser introduced the collaboration ahead of the full campaign reveal. The brand’s latest choice brings a prominent football figure into its established underwear-ad roster.
Key points
- Jude Bellingham fronts Calvin Klein’s Icon Cotton Stretch underwear campaign.
- Oliver Hadlee Pearch photographed the Madrid shoot last summer.
- A SoHo billboard teased the campaign before its November 2 reveal.