TV’s Biggest Show Is Officially Changing Streaming With a New Brand Formula
From Peacock to NBC
After four seasons on Peacock featuring reality stars and celebrities, The Traitors has shifted to NBC. Its latest season, The Traitors: New Blood, is the first to feature an all-civilian cast.
Hosted by Alan Cumming, the series follows players in the Scottish Highlands. Traitors secretly murder Faithful players, while the Faithful try to identify and banish them.
A Shorter Network Version
The NBC episodes run about 44 minutes, compared with 60 minutes for the Peacock version. The season retains the show's core elements: deception, a Scottish setting and Cumming as host.
The shorter episodes make the network edition feel different, while the move from reality personalities to average Americans also changes the cast. The article says fans continue to flock to the show and that it remains a viral hit.
Viewers Cross Platforms
In its first two weeks, the series drew more than 7 million new cross-platform viewers to The Traitors franchise. The article presents that figure as evidence that the broadcast move has not deterred fans or new viewers. The show's performance is described as an example of viewing synergy between streaming and network television, and as a possible direction for the future of network TV.
Key points
- The Traitors: New Blood moved from Peacock to NBC after four seasons on the streamer.
- The new season is the franchise's first all-civilian edition.
- NBC episodes are about 44 minutes, compared with 60 minutes on Peacock.
- The series drew more than 7 million new cross-platform viewers in its first two weeks.