How to Watch Instagram Reels on Apple TV as the App Expands
Instagram adds Apple TV
Meta has added Apple TV compatibility for Instagram’s television app, which focuses on video content for larger screens. The change appeared without much fanfare. MacRumors found Apple TV among the compatible platforms in an App Store update dated October 23. An archived listing from October 18 showed only iPad and iOS.
A broader living-room push
Instagram began testing a TV version in December of last year. The app brought Reels, live streams and other videos to a larger display. In June, Instagram introduced a range of new features for the app. It is also available on Amazon Fire TV, Samsung Smart TVs and Google TV.
Longer video ambitions
The television app may become an important part of Instagram’s plans as the company seeks to expand into longer-form, episodic programming. The article also points to the growing popularity of microdramas.
Bringing the app to Apple TV adds another platform to Instagram’s existing TV availability. The company’s living-room expansion remains focused on video.
Key points
- Instagram’s TV app is now listed as compatible with Apple TV.
- MacRumors spotted the updated App Store listing on October 23.
- The app is also available on Fire TV, Samsung Smart TVs and Google TV.
- Instagram is looking toward longer-form episodic content and microdramas.