Democrats See Opening in Deep Mississippi Senate Seat as Scott Colom Argues He Can Unseat Republican Incumbent

A race drawing national attention

Colom serves as district attorney for four counties on the Mississippi-Alabama border and was nominated for a federal judgeship. He would be Mississippi’s first Black U.S. senator since Reconstruction.

Prominent Democrats have campaigned with him, including former Vice President Kamala Harris and Georgia Sen. Raphael Warnock. Former President Barack Obama also recorded an advertisement for Colom that was released earlier this month.

Democrats cite Colom’s background, possible dissatisfaction with Republican incumbents and motivation among Black voters who lean Democratic. Black residents make up about 36% of Mississippi’s population, according to U.S. Census data.

Campaigns clash over prospects

Colom told ABC News that Mississippi needs a senator who prioritizes farmers and small businesses, represents the state’s values and delivers on commitments. He also said he forgives Hyde-Smith for opposing his 2023 judicial nomination, adding that his campaign is about Mississippi residents.

Hyde-Smith cited Colom’s support for transgender rights and his past backing from a George Soros-linked political action committee when she blocked the nomination, according to the Mississippi Free Press. Hyde-Smith campaign manager Jake Monssen said the campaign expects her to win again on November 3. He characterized the Democratic effort as a last-minute attempt by Washington figures to revive Colom’s campaign.

Ads and a viral video

Colom drew online attention with a video featuring a February local-news interview in which Hyde-Smith discussed rising prices. She said, “You have so many proteins to choose from,” while talking about meat and other goods; the interview also covered energy regulations and tax incentives.

Colom’s campaign used the remark in a video showing voters reacting, including one who said, “Pick another protein ... I’d rather pick another Senator instead.” The campaign confirmed to ABC News that the video became a campaign advertisement.

The Senate Majority PAC, aligned with Senate Minority Leader Chuck Schumer, announced Tuesday that it would spend $1.2 million on broadcast and digital advertising for Colom. Spokesperson Lauren French said Hyde-Smith had spent a decade in Washington without passing legislation and described Colom’s campaign as disciplined.