I tried every item in Joanna Gaines' line of frozen baked goods. Here's how I'd rank them from worst to best.
It's hard to say what Joanna Gaines is more famous for at this point: her home designs or her food.
And last year, she entered the frozen food game. In October 2025, Gaines launched a line of frozen baked goods through her Magnolia Table brand.
I decided to try every item in the line so I could rank them. Here's what I thought.
Magnolia Table's line of baked goods was first sold exclusively at Target, like the Hearth & Hand with Magnolia brand. Now, shoppers can also buy the line at HEB and Central Market.
As of October 2026, each item costs $10.99, except for the biscuits, which are $9.99.
After grabbing the collection through a pickup order at Target, I spent an afternoon baking the original six items, and a year later, I grabbed the Brownie Cookies and Prize Pig Biscuits after they were released to review them as well. Here's my ranking from worst to best.
When I first glanced at the box of the After School Banana Bread, I saw "ready to enjoy in minutes" written on the front. However, about an hour into my baking endeavors, I looked more closely and realized the bread required more preparation than I had thought.
Thawing the banana bread wasn't a huge deal, but remembering to take it out of the freezer hours before baking didn't seem particularly convenient.
"At the same time, we know life gets busy, so we also included a quicker option for those moments when convenience matters most," the brand added. "If you're warming from frozen, you can simply place the loaf in the microwave and enjoy it in just a few minutes. Both methods are there to make sure families can experience that homemade comfort, whether it's a weekend bake or a weekday treat."
I'm not generally a huge banana bread fan, but the Magnolia Table iteration was fairly tasty.
The flavor didn't really stand out, though, especially compared to other items in the line, and I don't think it was worth the hours of thawing. I would probably make it in the microwave next time, though I'm unsure how that would change the texture.
I've always loved a good cinnamon roll, and although homemade rolls are particularly good, I have no problem with frozen options. I spent most Saturdays of my childhood begging my mom to make the Pillsbury or Sister Schubert brand of refrigerated rolls.
Dive deeper
- It's hard to say what Joanna Gaines is more famous for at this point: her home designs or her food.
- And last year, she entered the frozen food game. In October 2025, Gaines launched a line of frozen baked goods through her Magnolia Table brand.
- I decided to try every item in the line so I could rank them. Here's what I thought.
- Magnolia Table's line of baked goods was first sold exclusively at Target, like the Hearth & Hand with Magnolia brand. Now, shoppers can also buy the line at HEB and Central Market.
- As of October 2026, each item costs $10.99, except for the biscuits, which are $9.99.