Amazon says its viral 'About You' profiles don't use outside data. Here's how to edit yours.
Want to know what Amazon thinks about you? Just check out your "About You" page.
While Amazon says the editable page gives some transparency into which products it's recommending, shoppers on social media have been laughing about its amusingly specific conclusions. One shopper, it said, has "flat buttocks," while it told another shopper that their husband had "skinny legs."
Our office checked out the page on Wednesday, too, and found that its conclusions were sometimes acutely accurate, and sometimes dead wrong.
Amazon says it does not collect any information from third parties for About You.
That means a shopper who regularly orders cat food may see an inference about owning a cat. A person buying children's clothes or birthday gifts could prompt an assumption about having children.
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Amazon says the results are not permanent. Customers can tap an individual detail to explain why it is wrong, or remove information they do not want used for recommendations.
Still, if Amazon has decided you are devoted to a certain hobby, a specific snack, or a product line that no longer fits your life, you do not have to let that judgment linger.
Dive deeper
- Want to know what Amazon thinks about you? Just check out your "About You" page.
- While Amazon says the editable page gives some transparency into which products it's recommending, shoppers on social media have been laughing about its amusingly specific conclusions. One shopper, it said, has "flat buttocks," while it tol
- Our office checked out the page on Wednesday, too, and found that its conclusions were sometimes acutely accurate, and sometimes dead wrong.
- Amazon says it does not collect any information from third parties for About You.
- That means a shopper who regularly orders cat food may see an inference about owning a cat. A person buying children's clothes or birthday gifts could prompt an assumption about having children.