I paid £30,000 for an 'influencer' degree. Here's why

As university courses go it may raise a few eyebrows, but Destiny McGowan has no doubt that hers was very useful.

As well as teaching how to best make videos and posts for Instagram, TikTok and YouTube, the course also focused on how to build audiences, engage with brands and monetise your content.

It's early on in her career, and Destiny won't disclose precisely what she is earning, but says she's already making money.

She says the course gave her access to equipment, technology and industry contacts.

Nottingham Trent says its content creation degree, which it launched in 2022, provides "hands-on experience".

Meanwhile in the US, Arizona State University say its similar qualification allows students to "turn your creativity into content that connects with audiences".

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The 31-year-old, who doesn't reveal her real name, has been posting videos about gaming and travel on social media since 2015. She now has 65,000 followers on Twitch, and more than 100,000 on TikTok.

"Honestly, from my experience, I don't think companies would care too much if you had a content creator degree," she says.

Her advice is to watch other people's content and find your own niche. "I honestly think that you don't need much in this day and age at this moment to be able to do it."

But fellow content creator Aiesha Beasley from Phoenix, Arizona disagrees.

She believes a degree would have given her a "clearer pathway", particularly when it comes to how to earn a living.