Tubi is putting $250,000 into a new effort to court creators through Kickstarter
How the Fandom Fund works
Tubi and Kickstarter will direct $150,000 to around eight to 15 creators whose work fits areas popular on Tubi. These include stories about Black characters and experiences, horror, young adult, reality and true crime. A separate $100,000 will be offered as matching funds for one project, intended to help produce a full film or series.
Tubi seeks new creators
The fund is part of Tubi’s broader push to strengthen its position with creators as audiences turn their attention to social media. More than 700 creators already distribute nonexclusive content on the platform, but Tubi is also looking for new exclusive work. Netflix and Disney are among the other streamers seeking YouTubers and creators.
Support for emerging talent
Rich Bloom, Tubi’s general manager of creator programs and executive vice president of business development, said the fund is intended to open doors for emerging creators rather than primarily established names. Bloom said creators have told him they have audiences and ideas, and want to make projects, but are unsure how they will earn money from them afterward.
Key points
- Tubi and Kickstarter are launching the $250,000 Fandom Fund.
- About eight to 15 creators will share $150,000 for projects in popular Tubi genres.
- One project can receive $100,000 in matching funds for a full film or series.
- Tubi wants exclusive creator content as Netflix and Disney pursue online talent.