Tesla Cybertruck diehards turn on Elon Musk as he pulls the plug on pickup

Supporters question Tesla’s choices

Troy Meekhof, who uses the name “The Cybertruck Guy” online, criticized Tesla’s decision to wind down production. The company now plans to begin the process by the end of summer 2027, a few months later than its original spring timeline.

In a 33-minute YouTube video, Meekhof pointed to limited advertising, shifting prices and a change in priorities. He said the company did not appear to make a full effort to establish the truck in the market.

Cybercab becomes a flashpoint

An X user posting as @TeslaXplored also objected, calling the explanation unconvincing. The post said only about 500 Cybercabs were operating in one city and warned that removing consumer vehicles could hurt Tesla.

Tesla’s lineup keeps shrinking

The Cybertruck is not the only Tesla model being discontinued. Earlier this year, the company ended production of the Model S and Model X, leaving the Model 3 and Model Y as its consumer vehicles available to buy.

The Semi serves commercial customers, while it remains unclear whether the Cybercab will be offered to consumers. Unplugged Performance, an aftermarket accessories company, said it could make the Cybertruck and other vehicles on its platform under license, with investors backing the plan.

Sales and Musk’s defense

Musk has emphasized a future built around the Cybercab and humanoid robots. He predicted the Cybercab would carry most passenger miles where laws allow it, and said Cybertruck orders exceed the company’s production rate.

Tesla’s actual Cybertruck sales have been far below Musk’s earlier estimate of 250,000 to 500,000 a year. The company is estimated to have sold about 20,000 trucks last year and is on course to sell fewer this year. Musk said Tesla would build as many as possible before closing the line in about eight months, while returning deposits to many customers.