Brigade joins Entertainment 360 after it buys influencer firm to expand creator economy

A broader talent business

The acquisition adds Brigade’s digital-focused roster to Entertainment 360, which has traditionally represented film and television talent. The company aims to work with a wider range of creators and help them develop commercial opportunities.

Stein will join as a partner and bring his team and clients. Entertainment 360 plans to draw on Brigade’s experience to connect digital talent with brand deals, partnerships and work across publishing, podcasts and traditional media.

Creators on Brigade’s roster

Brigade represents writers, podcasters, influencers and other digital talent. Its clients include fashion writer Leandra Medine Cohen, Feed Me newsletter writer Emily Sundberg and How Long Gone hosts Chris Black and Jason Stewart. The roster also includes stylist Danielle Goldberg, I Want Your Sex writer and producer Karley Sciortino, TV personality Zanna Roberts Rassi and After School newsletter founder Casey Lewis.

Leaders describe the deal

Entertainment 360’s partners said audience habits and talent needs have changed. They praised Stein and his team for representing distinctive creators, adding that the deal broadens the opportunities the company can offer artists.

Stein said Brigade has helped clients build lasting businesses around their ideas. He said joining Entertainment 360 would give them access to more opportunities while retaining Brigade’s personal approach.

Part of wider expansion

The acquisition comes as YouTube stars, podcasters and other digital creators gain prominence in Hollywood. Entertainment 360 has also made recent hires and expanded its representation into lifestyle and digital business.