Chasing Red Cashmere Again: David Schwimmer Reunites With Ross’ Iconic Friends Sweater 25 Years Later

A sweater chase through New York

In Quince’s campaign, titled “The Red Sweater,” Schwimmer chases characters through New York City. They are wearing the clothing and lifestyle brand’s cashmere sweater in its new Coulis Red shade. When Schwimmer finally catches up with the garment, another man says, “Hey, that’s my dream sweater.” Schwimmer takes off running again.

A callback to Friends

The ad nods to “The One with the Red Sweater,” the second episode of “Friends” season eight, which aired in 2001. In the episode, Rachel, played by Jennifer Aniston, is pregnant but will not identify the father until she has spoken to him.

Joey, played by Matt LeBlanc, finds a red sweater and assumes it belongs to Tag, Rachel’s ex-boyfriend, played by Eddie Cahill. The episode reveals Ross is the father when he enters Monica’s apartment looking for his missing sweater. Courteney Cox played Monica.

Schwimmer on the campaign

Schwimmer said the idea appealed to him because he and a red sweater “go back a long way.” He added that the campaign has him chasing the sweater, while other characters—and even a dog—have one. He also said he was already a Quince fan before the brand approached him. Schwimmer praised the quality and prices, and said he liked the campaign’s playful approach.