Kim Kardashian’s SKIMS Advent Calendar Draws Complaints Over Its $148 Price
Contents Draw Complaints
Videos posted by content creators on TikTok showed excitement about SKIMS’ Advent calendar giving way to frustration. One creator said she was angry, while another called it the worst Advent calendar ever.
The box contains four keychains, hair bands, bobby pins and a SKIMS squishy. The items are exclusive to the calendar, but customers questioned whether they were worth its $148 price.
High Prices Raise Questions
Retail expert Trae Bodge, co-founder of the Thread Needle Alley Foundation, said popular toy companies, beauty brands and luxury designers are also selling expensive Advent calendars. She said such products can give brands a chance to create an experience for consumers, though some may not live up to the hype.
Bodge criticized Christian Louboutin’s calendar, saying the company’s reputation for high-heeled shoes did not make its Advent calendar worthwhile. She urged shoppers not to spend their money on it.
SKIMS Offers Refunds
Following the online backlash, SKIMS said customers could receive a refund or store credit. Bodge said the controversy may provide a useful lesson for other brands.
Key points
- SKIMS is offering refunds or store credit after backlash over its Advent calendar.
- The calendar costs $148 and includes four keychains, hair bands, bobby pins and a SKIMS squishy.
- Retail expert Trae Bodge said some expensive Advent calendars may not justify their price.