Nearly 65 Million Viewed Complaints as SKIMS Addresses Backlash Over $148 Advent Calendar
SKIMS offers customers refunds
SKIMS said it was aware of feedback about its accessories advent calendar and had contacted everyone who bought one. Customers could choose a full refund or SKIMS credit toward other products, the brand told TODAY.com in a Nov. 8 statement.
The company said customer feedback would inform its approach to future releases. The limited-edition calendar is currently listed as waitlisted on the SKIMS website.
Contents prompt online criticism
The calendar was promoted as having twelve days of surprises, with playful items and everyday favorites such as hair accessories and keychains. Some customers said the contents did not justify the $148 price and demanded their money back.
A TikTok unboxing video drew nearly 65 million views. The customer showed keychains, bobby pins, ornaments, hair ties and other trinkets, and said the price was too high.
Commenters described the product as a “box full of pranks” and compared its contents to things found between car seats. One commenter said the video had saved people money.
Earlier backlash over SKIMS
SKIMS has faced criticism before. Last year, Kim Kardashian responded to backlash over the brand’s faux public hair thong, calling the idea fun and silly when speaking to E! News. Kardashian said at the time that the product had attracted substantial attention.
Key points
- SKIMS is offering buyers a full refund or credit after criticism of its $148 calendar.
- The brand said every customer who purchased the calendar was contacted.
- The product was marketed as twelve days of surprises and included small accessories and trinkets.
- A TikTok unboxing video criticizing the contents has nearly 65 million views.