Tesla’s elon musk hypes tonight’s roadster reveal as candidate for greatest product demo of all time

A livestreamed Roadster event

Tesla’s event is scheduled for 7:55 p.m. Central Time on Thursday. The company said it will stream the reveal, while attendance in person is restricted to reservation holders who received direct tickets.

Musk described the occasion as potentially among the greatest product demonstrations ever. He also said the whole world would watch, according to the article.

Years of anticipation

Musk first introduced the rebooted Roadster nearly nine years ago, in November 2017. The upcoming event will be its second unveiling. Tesla began accepting reservations in 2017, requiring a $50,000 deposit for the base model and $250,000 upfront for a Founders Series. On an October 2024 earnings call, Musk thanked the car’s “long-suffering” deposit holders.

Promised performance figures

Tesla has described the Roadster as a sleek convertible and promised a 0-to-60-mph time of 1.9 seconds, a top speed above 250 mph and range of up to 620 miles. The company has also cited a 200-kilowatt-hour battery pack, about the same size as the battery in GMC’s Hummer EV. The article describes the car as a unique, high-priced addition to Tesla’s lineup.

Teaser fuels speculation

In September, Tesla posted a teaser captioned “Go for launch,” showing a Roadster in a shaft of light and the number “10.01.” Musk called the car “out of this world.” The image prompted online speculation, including a theory that it might show the car floating if viewed upside down. Tesla’s post also drew jokes about the long wait for the expensive vehicle.