Alexandr Wang wanted to make Meta 'cool again' — and memes were part of his plan

Alexandr Wang said he had trouble focusing during recent Meta meetings.

"I would just like think of a meme and I'd be like 'Oh God, I have to get this out,'" Wang said in a recent interview with podcaster David Senra, adding that his coworkers were "somewhat surprised" at the buzz his posts were generating.

"It actually made an impact on growth," he said of the posts, "which is kind of hilarious."

In his interview with Senra, though, Wang said that his often spur-of-the-moment posts served a broader goal — to make Meta "cool again."

After launching on September 8, Muse shot to the top of Apple's app store 10 days later, surpassing ChatGPT. Meta says Muse can help users research, fill out forms, buy items online, book restaurant reservations, find a dog sitter, and connect with services such as email, calendars, Spotify, Instagram, and OpenTable.

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With Muse, Meta found a largely untapped gold mine — though competing AI agents from OpenClaw and Instinct already existed in Silicon Valley circles. Muse, however, had the advantage of coming from a popular company with several billion potential customers already signed up on Instagram and Facebook.

"It was a lot of fun," Wang said. "There were like a few tweets where I just didn't think that much about it and just said, 'Fuck it, post.'"