Trump says you're an 'enemy' of the White House if you don't support his AI rebrand

"The White House considers anyone that uses the term, 'Artificial Intelligence,' as opposed to the highly accepted new and more accurate term, 'Super Intelligence,' THE ENEMY!" Trump posted on Truth Social.

Trump's statement suggests the White House may punish companies or individuals who do not abide by its preferred speech, which would be a potential textbook First Amendment violation if enforced.

While some companies, most notably Meta, which has a SuperIntelligence Labs, had super intelligence embedded in their branding before Trump's recent move, their descriptions were more about the future of artificial intelligence than an outright rejection of the terminology itself.

The order did not apply to private-sector companies like OpenAI because the White House has no legal authority to enforce such a measure.

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If Musk follows through on his promise, it would be the second such rebrand for what was originally known as xAI this year. In February, SpaceX announced that it was acquiring xAI, makers of the Grok chatbot, and rechristened the unit as SpaceXAI in July.

It remains to be seen what other leading AI and tech companies will do.

OpenAI CEO Sam Altman recently dismissed the possibility of renaming the company during an interview with Politico.