Everything Trump has put his name and face on as president — so far

Trump Tower. Trump National Golf Club. Trump Steaks. Even before becoming president of the United States, Donald Trump had a known penchant for putting his name on things.

In his second, non-consecutive term, Trump has named — and renamed — a growing number of government programs and buildings after himself, often forging ahead with changes despite criticism and lawsuits. His board appointees, members of his administration, and other GOP allies have also taken to adding Trump's name or face to their own initiatives.

"President Trump is focused on saving our country — not garnering recognition," White House spokesman Davis Ingle told Business Insider. "However, given his vast accomplishments, including signing the largest tax cut in history, securing the border, restoring peace through strength, and more, it is natural that local officials and other great patriots want to recognize the President's incredible work on behalf of the American people."

Additionally, Trump has renamed geographical landmarks after the US, changing the Gulf of Mexico to the "Gulf of America" in January 2025 and Lake Ontario to "Lake America" in August. In a Truth Social post, he mused about changing the Strait of Hormuz to "Trump Strait."

Here's a look at everything Trump has put his name and face on since returning to the White House — so far.

May 2025: Banners featuring portraits of Trump began appearing on government buildings in Washington, DC.

The US Department of Agriculture was decorated with a Trump banner in May 2025. Since then, the Department of Justice, the Department of the Interior, and the Department of Labor have also been spotted flying banners with Trump's face.

December 2025: The Department of the Interior announced that Trump would appear on the 2026 America the Beautiful pass.

Trump is the first sitting president to appear on the pass, which grants holders access to over 2,000 recreation sites operated by six federal agencies, including the National Park Service, the US Forest Service, and the US Fish and Wildlife Service.

Trump's official White House portrait appears alongside an image of George Washington.

The Center for Biological Diversity filed a lawsuit to block Trump's image from appearing on the pass, alleging that federal law requires the America the Beautiful Pass to feature the winning photo from the National Parks Foundation's annual contest.

In a statement to The Hill, a White House spokesperson called the lawsuit "frivolous" and said that the group "should be thanking President Trump for enhancing opportunities for Americans to enjoy our beautiful national parks."