Taylor Swift is in her WAG era — here's every time she's cheered on Travis Kelce and the Chiefs

Already known as a gifted songwriter, chart-topping singer, and billionaire businesswoman, Taylor Swift has recently added WAG to her list of identifiers — an acronym used to describe the supportive wives and girlfriends of high-profile athletes.

Since Swift began dating Kansas City Chiefs tight end Travis Kelce in the summer of 2023, she has been spotted cheering for the team at 25 games, including Super Bowl LVIII.

Swift's presence has been wholeheartedly embraced by the NFL, whose commissioner, Roger Goodell, has credited Swift with an increase in interest among female fans.

"I'm just there to support Travis," Swift previously told Time. "I have no awareness of if I'm being shown too much and pissing off a few dads, Brads, and Chads."

The megastar is now back in action for her third consecutive NFL season, supporting Kelce and the Chiefs during the 2026 season — their first since Swift and Kelce got married at Madison Square Garden.

Swift's enthusiasm at her first Chiefs game seemed to confirm her then-rumored romance with Kelce.

Swift later said they were already an official couple before she watched the Chiefs beat the Chicago Bears.

"This all started when Travis very adorably put me on blast on his podcast, which I thought was metal as hell," she told Time. "We started hanging out right after that. So we actually had a significant amount of time that no one knew, which I'm grateful for, because we got to get to know each other."

"By the time I went to that first game, we were a couple," Swift continued. "I think some people think that they saw our first date at that game? We would never be psychotic enough to hard launch a first date."

Swift and Lively watched the Chiefs defeat the New York Jets at MetLife Stadium in East Rutherford, New Jersey — where Swift had performed three sold-out concerts just a few months prior.

The October game drew the highest viewership for a Sunday TV show since the Super Bowl, NBC Sports reported.

Indeed, Swift's newfound interest in football has been credited with bumping merch sales and enticing more female viewers.