Sergey Brin is gaining power over Google's AI future from an unlikely command center
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On the second floor of Gradient Canopy, a tent-like structure that rises east of Google's Mountain View headquarters, is a microkitchen filled with many of the typical fixings: coffee beans, grinders, an espresso machine, a fridge. Less typical is the U-shaped formation of desks, used by Google cofounder Sergey Brin and a handful of mission-critical leaders who are steering Google through an AI race it can't afford to lose.
Google CEO Sundar Pichai visits the break-turned-war-room several times a week. Employees from other parts of the building sometimes saunter in for an extended snack break, hoping to overhear gossip that could reveal Google's next big move. There are whispers that cofounder Larry Page has been spotted there.
This unlikely nerve center has gained more influence in the weeks since Google shook up its AI leadership.
Google DeepMind CEO Demis Hassabis, who was helping steer the company's AI efforts from London, relinquished his title and became Alphabet's chief scientist. Koray Kavukcuoglu, who moved from London to the US last year and now sits alongside Brin in the microkitchen, was appointed SVP of Google DeepMind, effectively replacing Hassabis. Jeff Dean, Google's longtime chief scientist, left the company after 27 years.
However, the man who helped launch Google from a garage nearly three decades ago has become increasingly influential over Gemini, eight current and former employees told Business Insider, in part thanks to his unique ability to pull resources for critical work and cut through the tech giant's bureaucracy. The latest changes at the top, some of them said, could give Brin even more sway over Gemini.
It's a role seen by some inside Google as necessary after the 2023 merger of the company's two central AI labs led to friction over the direction of Gemini that slowed progress and prompted a stream of departures. Some of Mountain View's leaders became frustrated with Hassabis and other researchers in London, believing they weren't as pragmatic about making Gemini more competitive to rivals, two people familiar with the matter said.
Up against the corporate machinery of Google, the microkitchen has acted as something of a startup inside the larger company, allowing Brin, Kavukcuoglu, and other leaders to make decisions faster. "The promise of the kitchen is that it can help you cut through the politics," said one former employee familiar with the setup.
Such decisions are more crucial than ever. Google has fallen behind the frontier, which is putting more pressure on it to make its next model, Gemini 4, a blockbuster event. The company has lost top talent in recent months, including star computer scientists John Jumper and Noam Shazeer. Against this backdrop, Brin has urged employees to double their efforts on Gemini.
"Demis is obviously very talented, but he's moving farther away, not closer, to the operational part. This glimmer of hope is this notion that Sergey will get more involved," said Gil Luria, head of technology research at the investment bank D.A. Davidson. "They need a big change that will cut through that bureaucracy."
Google declined to comment on this story, and declined to make Brin and other leaders available for interviews.
Dive deeper
- What's the salary? These employers aren’t saying, despite warnings from New York regulators
- The feds seized a stake in Anthropic from Sam Bankman-Fried's friends. What happened to the shares?
- On the second floor of Gradient Canopy, a tent-like structure that rises east of Google's Mountain View headquarters, is a microkitchen filled with many of the typical fixings: coffee beans, grinders, an espresso machine, a fridge. Less typ
- Google CEO Sundar Pichai visits the break-turned-war-room several times a week. Employees from other parts of the building sometimes saunter in for an extended snack break, hoping to overhear gossip that could reveal Google's next big move.
- This unlikely nerve center has gained more influence in the weeks since Google shook up its AI leadership.
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